Slug Bug?

Volkswagen has a new commercial for its boring minivan with a made-up word for a name:

So Volkswagen launched a campaign called Punch Dub to encourage people to hit each other upon sight of every Volkswagen, including boring minivans.

Is this really catching on? I'm out of touch with the minivan driving suburban crowd, so I don't know. Either way, it doesn't make any sense to me.

The commercial should have said "The only minivan with the soul of a Volkswagen Beetle."

But then that wouldn't make any sense either.

Because minivans don't have souls.