Of course the "Go Active" campaign failed, because nobody could possibly believe that McDonald's actually gave a good god damn about fitness. Meanwhile, unused pedometers fell into the sticky linings of countless couches.Meet Micky D's new mascot, The Dollar Menunaire:
********(Click the image to enlarge)*******So basically the Dollar Menunaire is a an stupid slob who doesn't have any money, which is, as I see it, the most honest ad campaign that McDonald's has ever conceived.
No, they are not going after your kids. No, they don't want you to be healthy. With the Dollar Menunaire, McDonald's has created their ideal customer, a fucking moron. It's like they are saying, "hey fat fuck, this shit is for you and it is CHEAP!"
Though one could easily be offended by how McDonalds characterises consumers, I have to admit, I appreciate their honesty.
And the salad in the background? Old habits die hard I guess.
Oh, and one more thing, doesn't Mr. Menunaire look a lot like Ron Jeremy?
Nice touch, McDonald's.
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